Collage Images FFFF Ciorne 2.0 Innovation and Creative Projects Vernissage – How do ideas become reality? Sources-photo Tiberiu Dinescu
In the same year, our proposal was selected for the second edition of Ciorne 2.0 (Drafts 2.0) – How do ideas become reality? for out-of-the-box ideas, alongside other brands, including Pegas (the bicycle manufacturer that revived the classic 80s model), where we talked about the beginning, the concept, and process.
While working, we often change the shape on the fly, looking for the perfect proportion or maximum utility”, this flexibility in design for efficiency being one of the brand’s current principles.
Organized by the Friends For Friends Foundation, the opening and the associated public debate highlighted the existence and enthusiasm of an “eco” consumer market that we could address with the mass production of this type of furniture – that was also the moment when we decided to launch the objects commercially, for the future.
The Ciorne 2.0 opening and the impact that our presentation had also revealed the marketing potential for all the activities carried out by the office – architecture, furnishings, design and printing.
That is why, in 2013, for the popularization of the concept, it emerged a series of presentation workshops and public testing emerged, a presence at a Carturești MȚR exhibition, and an exclusive opening for our concept (Furnitubes, Industrial Design at the Imbold Gallery) and a series of interviews and articles, the first being in the student architect magazine Atelierul de Proiectare.