Volume III provides information on aspects related to the promotion of creative services, marketing concepts (online or in print) and sales, image or personal branding of the creative person, products and company, visual perception, niches, intellectual property or copyrights for understanding and completing management skills in creative services.
The HUB UAUIM BUSINESS book collection serves as a course manual for Entrepreneurship in Creative Services. It is part of an editorial package designed to support, initiate, develop, mentor, and strengthen entrepreneurial skills and competencies for students, master\’s students, doctoral candidates, and alumni of the \”Ion Mincu\” University of Architecture and Urbanism (UAUIM) in Bucharest.
The content of the first four volumes was developed through the HUB UAUIM BUSINESS projects, with financial support from the Ministry of Education via Institutional Development Funds (FDI) for 2021, 2022, and 2023. These were authored by project teams consisting of faculty members, researchers, and UAUIM students.
Key Features of the Course Material
- Comprehensive Scope: Synthesizes introductory and detailed concepts regarding management, legal frameworks, taxation, marketing, and negotiation.
- Practical Insights: Includes guides and best practices from UAUIM alumni who are active entrepreneurs in Romania and abroad.
- Resource Access: Provides examples of funding opportunities (including non-reimbursable grants) and other entrepreneurial resources.
- Sector-Specific Adaptation: Tailored for creative fields such as:
- Architecture, Urbanism, and Landscaping.
- Interior Design, Furniture, and Product Design.
- Photography, Craftsmanship, and Creative Recycling.
- 3D Visual Media, Digital Imaging, and Cultural/Editorial Management.
- Project Lifecycle: Offers case studies, challenges, and solutions for both the design and execution phases.