Volume I is an introduction to legal and financial aspects, also presenting a series of examples of promotion and branding, methods of communication and negotiation, notions regarding business plans, and entrepreneurial skills and resources dedicated especially to those providing creative services.
The HUB UAUIM BUSINESS collection represents a course manual for ENTREPRENEURSHIP IN CREATIVE SERVICES. It is part of the editorial component of a suite of tools designed for entrepreneurial support, initiation, development, mentoring, and the consolidation of entrepreneurial skills and competencies for students, master’s students, doctoral candidates, and alumni of the \”Ion Mincu\” University of Architecture and Urbanism Bucharest (UAUIM).
The content of these volumes was developed through the H.U.B. – HUB UAUIM BUSINESS projects, with financial support from the Ministry of Education through the Institutional Development Funds (FDI) for 2021, 2022, and 2023, by the respective project teams, faculty members, researchers, and students of UAUIM.
The course material synthesizes introductory and detailed notions regarding managerial, legal, fiscal, marketing, and negotiation components. It includes examples and best-practice guides provided by entrepreneurs invited to the H.U.B. lectures—UAUIM alumni active both in Romania and internationally—as well as examples of financing (including non-reimbursable grants) and other entrepreneurial resources.