Volume II serves as a practical guide for the proper functioning and optimization of entrepreneurial activities, offering advice and examples drawn from the personal experiences of creative service entrepreneurs invited to the HUB UAUIM BUSINESS 2021-2022 lecture series.
The HUB UAUIM BUSINESS book collection serves as a course manual for ENTREPRENEURSHIP IN CREATIVE SERVICES. It is part of the editorial component of a comprehensive package of tools designed to provide entrepreneurial support, initiation, development, mentoring, and the strengthening of skills and competencies for students, master’s students, doctoral candidates, and alumni of the \”Ion Mincu\” University of Architecture and Urbanism Bucharest (UAUIM).
The content of the first four volumes was developed through the H.U.B. (HUB UAUIM BUSINESS) projects, with financial support from the Ministry of Education through the Institutional Development Funds (FDI) for 2021, 2022, and 2023. These volumes were produced by the project teams, including faculty members, researchers, and UAUIM students.
The course materials synthesize both introductory and detailed concepts regarding management, legal frameworks, taxation, marketing, and negotiation. They include examples and best-practice guides provided by entrepreneurs invited to the H.U.B. lectures—UAUIM alumni who are active both in Romania and internationally—as well as information on financing opportunities, including non-reimbursable grants and other entrepreneurial resources.
The volumes are specifically tailored for activities within creative fields, services, and products, such as:
- Architectural, urban, and landscape design;
- Interior design, furniture, and product design;
- Photography, craftsmanship, and creative recycling;
- Digital imaging and 3D visual/media content creation;
- Cultural, editorial, curatorial, and heritage management.
The content includes case studies, challenges, and solutions for both the design and developmental stages, as well as the execution phases of a project.