C-Voucher was a Horizon 2020-funded EU initiative (grant ID 777773) that ran from around 2018 to 2021, aimed at accelerating circular economy transitions for SMEs across Europe. It provided €4.2 million in vouchers and services to transform linear value chains (cradle-to-waste) into circular models (cradle-to-cradle), targeting sectors like agro-food, health, maritime, textiles, and manufacturing.
Main Objective
The project sought to develop new circular value chains by cross-fertilizing traditional SMEs with design thinking experts and circular disruptors. It selected 24 “Classic SMEs” for a 4-phase Circularity Program to create 12 innovative solutions, which were then replicated in 42 “Adopter SMEs” facing similar challenges, fostering regional “CE Champions” and a scalable methodology.
Key Programs
- Circularity Program: A 9-month acceleration scheme offering up to €60,000 vouchers per selected SME, plus designers-in-residence and mentors to develop circularity solutions.
- Value Chain Replication Program: 3-month support for adopter SMEs, providing €15,000 vouchers to create feasibility plans and integrate proven solutions.
Deliverables and Impact
Outputs included 24 circularity solutions, feasibility plans for adopters, a “Circular Design Toolkit for Regions” to mainstream the approach EU-wide, and leveraged €6 million in follow-on funding from investors. The initiative emphasized technology implementation, business coaching, and pitching support to ensure long-term adoption.


