Code: CNFIS-FDI-2021-0520 | Funding: CNFIS-FDI (Institutional Development Fund)
Strategic Domain: D4 – Supporting Student Entrepreneurial Societies (SAS)
Implementation Period: 2021 (Pilot Edition)
1. Overview
HUB UAUIM BUSINESS 2021 is a pilot institutional project of the “Ion Mincu” University of Architecture and Urbanism (UAUIM) dedicated to developing entrepreneurial skills among students and recent graduates in architecture, urbanism, interior design, and related fields.
The project establishes the HUB UAUIM Business programme as a framework for training, mentoring, and practical entrepreneurial experience. It functions as a small-scale incubator for UAUIM’s creative community, culminating in an ideas and business-plan competition.
2. Role & Responsibilities: Adrian Ibric
Role: Project Director and Application Author
Context: HUB UAUIM BUSINESS 2021 (Pilot Edition)
Strategic Contribution
- Application Author: Principal author of the successful CNFIS-FDI-2021-0520 proposal. Defined the HUB concept, objectives, activities, indicators, and the institutional framework for entrepreneurship within UAUIM.
Main Responsibilities
- Concept Design: Designed the overall structure of the HUB UAUIM Business programme as a pilot initiative supporting entrepreneurial projects for students, PhD candidates, and staff.
- Strategic Planning: Defined project objectives (OS1–OS3), target groups, and the activity plan (workshops, mentoring, competition) in alignment with CNFIS-FDI D4 requirements and the Student Entrepreneurial Society (SAS) goals.
- Coordination: Managed an interdisciplinary implementation team, including mentors and invited practitioners, ensuring training content was relevant to the specific professional context of architecture and urbanism.
- Communication: Oversaw dissemination actions to recruit participants and foster an initial entrepreneurial community.
- Monitoring: Managed reporting on project indicators, including participation numbers and business ideas developed within the 2021 cohort.
Key Achievements
- Program Launch: Conceived and launched the first edition of HUB UAUIM Business, establishing the foundation for a long-term institutional programme that continued in 2022, 2023, and beyond.
- Curriculum Development: Led a pilot training and mentoring pathway that introduced students to business planning, creative entrepreneurship, and professional self-management.
3. Main Objectives
- OS1 – Establishment & Promotion: Set up the HUB programme within UAUIM to highlight the importance of entrepreneurial skills. Deliver an information package to at least 300 members of the academic community and build partnerships with professional associations.
- OS2 – Competence Development: Develop institutional capacity by organizing training workshops and mentoring sessions. Focus areas include business planning, financial literacy, marketing, and project management tailored to architecture and design.
- OS3 – Incubation Support: Offer a practical framework where students and graduates can propose, test, and refine business ideas through a competition functioning as a mini-incubator, connected to professional networks.
4. Key Performance Indicators (KPIs)
- Outreach: Minimum 300 members of the target group (students, PhD candidates, young graduates, staff) reached via promotion activities.
- Training Events: Delivery of 4–6 workshops and mentoring sessions covering entrepreneurship, business planning, and creative industries.
- Engagement: A core cohort of 20–40 active participants engaged in intensive training.
- Output: Multiple business ideas and draft business plans developed and presented within the HUB competition.
- Network: Institutional partnerships activated with professional bodies (e.g., OAR, RUR) and relevant companies.
5. Key Deliverables
- Pilot Programme: A functional version of HUB UAUIM Business with a defined structure, governance model, and activity calendar.
- Communication Package: Presentation materials, calls for participation, and social media content targeting the UAUIM community.
- Educational Content: A series of workshops and lectures delivered by academics and practitioners on business models, cultural industries, and start-up financing.
- Competition Framework: An internal ideas and business-plan competition acting as a mini-incubator (offering feedback, mentoring, and selection).
- Strategic Legacy: Data and experience that informed the design of subsequent HUB editions (2022–2025), consolidating UAUIM’s entrepreneurship education strategy.
6. References & Links
- HUB UAUIM 2021 Project Page: https://www.uauim.ro/cercetare/hub-2021/
- HUB UAUIM 2022 (Program Evolution): https://www.uauim.ro/cercetare/hub/2022/
- HUB UAUIM 2025 (Current Edition): https://www.uauim.ro/cercetare/hub/2025/
- Adrian Ibric – UAUIM Profile: https://www.uauim.ro/en/university/faculty/ionut-adrian-ibric/


