The BioCannDo Project focused on boosting public discourse and awareness about the bioeconomy, particularly bio-based products made from biomass.besustainablemagazine+1
Project Goals
It aimed to educate citizens on everyday bio-based items like cleaning products, insulation, and food packaging, translating complex science into simple messages via workshops and focus groups. The initiative emphasized sustainability benefits, such as reducing fossil fuel reliance, while addressing consumer uncertainties through neutral, evidence-based info.cordis.europa+2
Key Activities
BioCannDo ran from 2016 to 2019 under EU H2020 funding, creating journalistic articles, videos, and the AllThings.Bio hub for broad outreach. It built a stakeholder network for co-created content and ran educational competitions to engage youth.wbc-rti+2
Outcomes
The project successfully delivered tested key messages, synergies with other bioeconomy efforts, and materials that improved acceptance of bio-products across Europe. Its consumer-centric approach filled gaps in reliable communication, supporting a shift to a sustainable economy.europa+1
